About Us

Exotel is the emerging market’s leading full-stack customer engagement platform and business-focused virtual telecom operator. Incorporated in 2011, Exotel’s cloud-based product suite powers 50 million daily engagements across voice, video and messaging channels. Exotel powers unified customer engagement to over 6000 companies in 60+ countries, including India, SE Asia, the Middle East, and Africa. Today, some of the fastest-growing companies in the emerging markets (Ola, Swiggy, Flipkart, GoJek, Byju’s, Urban Company, HDFC Bank, Zomato, Oyo, etc.) manage their customer engagement with Exotel’s suite of communication APIs, Ameyo’s omnichannel contact centre (merger), and Cogno AI‘s conversational AI platform (acquisition) over the cloud. They’re a $100 million Series D funded company with $60 million in ARR.

Job Overview:

The Enterprise Marketing Lead (International) will spearhead lead generation and brand awareness efforts across international markets, with a specific focus on Southeast Asia, Africa, and the Middle East. This role requires a strategic thinker with hands-on experience in Account-Based Marketing (ABM), digital campaigns, and cross-functional collaboration to drive marketing initiatives that align with the company’s regional pipeline and OB goals.

Key Responsibilities:

Drive Lead Generation & Funnel Acceleration

• Marketing Plan Development: Strategically develop, execute, and monitor an end-to-end marketing plan aligned with regional pipeline and OB goals.

• ABM Campaigns: Create and execute 1:1 and cluster ABM plans, covering objectives, timelines, regions, personas, and messaging themes.

• Top-of-Funnel Activities: Plan and orchestrate digital campaigns on social media, public events, executive roundtables, and outbound outreach through internal sales development teams and affiliates/partners.

• Bottom-of-Funnel Activities: Plan and execute targeted workshops and digital campaigns for specific accounts, focusing on open opportunities or existing customers.

• Affiliate Collaboration: Collaborate with affiliates to drive lead generation and develop lead nurture workflows.

• Process Streamlining: Streamline processes related to campaign execution and lead conversion to enhance productivity.

Drive Brand Awareness

• SEO Optimization: Work with the global demand generation team to optimize SEO and SEM for increased organic search visibility and ranking within assigned geographies.

• Content Creation: Collaborate with product marketing and CSM teams to create case studies and content articles for the website and media houses.

Cross-Functional Collaboration

• Sales Collaboration: Collaborate with sales teams to understand regional nuances, challenges, and focus areas to design marketing plans aligned with sales objectives.

• Team Coordination: Work with research, content, design, media agencies, affiliates, SDR, and sales teams to execute campaigns across channels and analyze reports.

Data Analysis and Presentation

• Campaign Performance Reporting: Create and maintain reports for campaign performance, lead generation, and opportunity tracking.

• Data Management: Develop and manage trackers for KPI tracking and reporting, ensuring effective data representation for easy inference.

• Complex Data Analysis: Analyze multiple datasets to derive actionable insights, such as maximum products sold and upsell/cross-sell recommendations.

Qualifications:

•  Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Minimum of 5-7 years of experience in enterprise marketing with a focus on international markets.

• Proven track record in Account-Based Marketing (ABM) and digital campaign execution.

• Experience working in South East Asia, Africa, and the Middle East is highly desirable.

Skills:

• Strong strategic planning and execution skills.

• Excellent collaboration and communication skills.

• Proficiency in data analysis and presentation.

• Hands-on experience with SEO, SEM, and digital marketing tools.

Traits Needed:

• Positive Attitude: A can-do and positive mindset.

• Collaboration: Exceptional ability to work collaboratively across teams.

• Learning & Sharing: Openness to learn and share knowledge.

• Expertise: Being exceptional at your role with a strong drive for excellence.

Why Join Us?

• Opportunity to lead international marketing efforts and make a significant impact.

• Collaborative and dynamic work environment.

• Opportunities for professional growth and development.